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Oh Sheep 2019 - 2022

Card game about battling sheep and wolves

What happened?

We finalized the game mechanics, set up vendors for packaging and printing the cards, and were essentially ready to launch. The only thing missing was a proper marketing push to ensure we had enough subscribers pre-launch to ensure a Kickstarter success. Most new Kickstarter founders think they can solely rely on the Kickstarter platform to get backers and as such are in a rude awakening when they launch without any previous marketing or audience building efforts.

My partner and I were both busy pursuing other projects, and did not have the necessary time to put into marketing to increase our odds of success. As such, we decided to pause Oh Sheep for the time being. We’re looking forward to resuming sometime later in the future.

Interesting stuff

This is my first physical product oriented business. It's allowed me to not only better understand the business side of games, but also experience lessons of industry veterans through my creator interview series.